SoundCloud
From Psychedelic-Traveller
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SoundCloud is a new online audio platform that lets music professionals receive, send & distribute their music. Primarily SoundCloud provides a efficient and simple way for music professionals to exchange music they are working on in private settings allowing for easy collaboration and communication prior to a public release. With SoundCloud the music professionals can easily send & receive large amounts of tracks without cluttering their email inbox, having to make use of generic file sending services or manage their own server. For people who deal with music on a regular basis SoundCloud increases efficiency and improves their work flow by allowing them to focus on the music and not think about the actual files.
Key Features
The CompanySoundCloud Ltd. was founded by the Alexander Ljung & Eric Wahlforss in 2007 and has its office in Berlin–Mitte, Germany. The company received angel founding in 2007 and 2008 by a small group of private investors with backgrounds in the music production, music software, web start-up and investment sectors. SoundCloud currently employs four people full-time, four people part-time and is growing its staff further during 2008. Together the founders and employees carry passports from 7 different countries but all work together from the Berlin office. The business model behind SoundCloud is to offer premium subscription plans for users with advanced needs and will be announcing the release of the first Pro accounts by the end of the second quarter 2008.
Company BackgroundThe idea behind SoundCloud was born in Stockholm, Sweden after Alexander & Eric realized that they felt annoyed rather than excited when artists & producers they knew send them pre-views of their new music. After realizing that the available solutions for music professionals to send and receive music was what was causing the frustration while the actual music was something they were excited about they decided to set things right. The aim was to make a service that was simple enough that it would take up less energy from the users and bring back the excitement into sending & receiving exclusive music again. Once decided they moved to Berlin the following week and set up a temporary office in the conference room of a friend’s office. They were soon joined by other friends and two weeks later the first private beta version of SoundCloud was online and in use for sending & receiving music.
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